The Terrifying Truth About Microplastics: How Sustainable Lash Extensions Can Help Save Our Waterways

 This week in our October Scary Beauty Series, we're shining a light on something scarier than any ghost or ghoul: the invisible horrors lurking in our waterways—microplastics. These tiny particles are creeping into our oceans, rivers, and lakes, silently wreaking havoc on marine life and ecosystems. But don't worry, there's a way to fight back against this real-world nightmare, and it starts with making sustainable beauty choices.

The Horror of Microplastics in Our Waterways

Microplastics are small plastic particles less than 5mm in size, often invisible to the naked eye. They enter our waterways through a variety of sources—everything from synthetic fabrics, discarded single-use plastics, and even some beauty products. Once these microplastics enter the environment, they become nearly impossible to remove. Marine animals mistake them for food, and as they accumulate in the food chain, they pose a serious threat to both aquatic life and,eventually, human health.

The scariest part? Microplastics are everywhere. Studies have found microplastics in drinking water, the air we breathe, and even in the food we eat. It's a global problem with far-reaching consequences. Fish and other marine animals that ingest these plastics can suffer from digestive blockages, reduced ability to reproduce, and toxic exposure. This creates a ripple effect that threatens entire ecosystems and food sources.

Beauty's Hidden Contribution to the Problem

You might be wondering: what does beauty have to do with microplastics? The answer lies in the materials we use every day. Many synthetic beauty products, like conventional lash extensions, contain plastics that eventually break down into microplastics over time. When synthetic lashes are applied and shed, they don't just disappear—they go down the sink, into the soil and into landfill sites that contribute to this global environmental crisis. Every lash, mascara tube, or beauty wipe made from non-biodegradable materials adds to the slow accumulation of plastic waste in our oceans. And while it might not seem like much, these small, everyday choices add up to a big problem.

How Sustainable Lash Extensions Can Help

Here's the good news: you don't have to sacrifice luxury or beauty to make a difference. Avari Beauty founder and CEO,Kari Tribble, developed the industry's first sustainable, biodegradable lash extensions—a beautiful alternative that doesn't contribute to the microplastic menace. Unlike traditional synthetic lashes made from plastic materials, our biodegradable lashes are crafted from sustainable cornstarch fibers that naturally break down over time, leaving no harmful trace behind. Of course, it's only one small aspect of sustainability, however, by choosing these eco-friendly lash extensions, you're taking a stand against microplastic pollution while still enjoying the full, glamorous lashes you love.

Why It's Important:

1. Protect Marine Life: By reducing the amount of synthetic materials used in beauty treatments, you're helping to protect marine animals from ingesting harmful microplastics.
2. Prevent Pollution: Biodegradable lash extensions won't linger in the environment, contributing to long-term pollution. Instead, they safely decompose without leaving toxic residues.
3. Lead by Example: Choosing sustainable beauty options shows that luxury and environmental responsibility can coexist. Your decision not only benefits the planet but encourages others to make conscious choices, too.

The Power of Sustainable Beauty Choices

This Halloween, as we reflect on the things that frighten us, let's not forget about the hidden threats that impact our environment daily. Microplastics might be small, but their effects are terrifyingly large. Thankfully, there are steps we can take—starting with the beauty products we use.

At Avari Beauty, we believe in combining beauty and sustainability. By opting for biodegradable lash extensions, you're helping reduce the flow of microplastics into our waterways. So, whether you're getting ready for a red carpet-event or just love a fuller lash look, consider the impact of your beauty choices.

Join the Fight Against Microplastics

If the thought of microplastics lurking in our waterways sends chills down your spine, now is the perfect time to switch to sustainable beauty options. Book your appointment for our biodegradable lash extensions and be part of the solution. Let's turn this spooky season into a celebration of sustainability. After all, the scariest thing of all would be doing nothing.