TikTok is a fun place to share skincare tips and learn more about the latest beauty trends! (If you're not following our Avari Beauty TikTok account, click here!) In this article, we're taking a look at one of the most popular viral beauty trends — Clean Skinimalism! In fact, it's so popular that this trend currently has over 19 million views on the app! Don't fret if you've not yet seen this trend pop up on FYP (For You Page). We're about to explain everything you need to know and give you some product recommendations to help you achieve the look!
What Is The "Clean" Trend?
The clean trend is all about having a natural and effortless yet immaculate look — think "model-off-duty" vibes! Yes, we know it sounds a little intimidating, but achieving the ✨clean✨ look is mainly about consistent routine and minimalism. And while there's a lot of hype about this trend, here at Avari Beauty, we think that a gorgeous, healthy glowing complexion should always be en vogue!
Keep reading for five must-have beauty products you can use to re-create this viral trend on your own.
1: Beautiful Brows
Clean, soft, fluffy brows are a staple in the Clean beauty TikTok trend — and so easy to achieve! Simply brush your eyebrows into shape (we prefer brushing in a slightly upward direction) using brow gel and your preferred brow color to fill in any gaps with soft hairlike strokes. Are your brows a little lackluster? Opt for a double-duty brow treatment, like our Lash and Brow Conditioning Serum. Featuring a special blend of organic castor oil, vitamin e, and dried rose petals, this serum will condition your brows, give them a beautiful glossy sheen and encourage growth. Plus, it can be used on your lashes, too, for a "no-makeup luscious lash look! If you're looking for an even more low-maintenance alternative, book in with us for an AB Brow Special! Click here to learn more.
2: Natural-Look Lashes
Don't we all love the look of full, beautiful lashes? If you're not a fan of mascara, you're in luck — the clean beauty trend is about keeping things natural, fresh-faced, and minimal. Revitalash's Eyelash Growing Serum is a one-of-a-kind lash growth serum developed alongside ophthalmologists to enhance natural lashes. Not only does it protect against breakage and improve strength, but it also increases growth and improves lash appearance! The result? Gorgeous, fluttery lashes without all the mascara fuss. Tip: Use along with our Lash and Brow Conditioning serum mentioned above for double the results!
3: Glowing Complexion
Let's face it (no pun intended)! A luminous, healthy complexion is the perfect base for the clean beauty trend. Of course, smooth, hydrated skin starts with excellent skincare. The aim isn't to have "perfect" skin — who does? — but to have clean, nourished skin that you're confident in! We love Bella Aura's Rapid Repair Clarifying Elixir, a multifunctional antimicrobial skin tonic that's deeply clarifying, soothing, and hydrating. Perfect for acne-prone and sensitized skin, this elixir balances the skin flora while protecting against environmental stressors. Say hello to your inner glow! This product blew up in Asia and is our number 1 skincare seller! We can barely keep it on our shelves.
4: Luscious Lips
No one enjoys dry, chapped lips. Stay on top of the clean beauty trend by keeping your lips happy, healthy, and moisturized. At Avari, we aim to give our lips a little TLC every week — especially during the cold weather months. Start with a natural sugar scrub to remove dry skin and buff your skin smooth, and then apply a nourishing lip mask, like our 24K Gold Collagen Lip Mask. Infused with collagen and 24K Gold, this lip mask helps to smooth lip lines and wrinkles while nourishing and smoothing. Perfect pout made easy!
5: Main Character Energy
What is the ultimate clean beauty, skinimalism flex? Feeling confident in your own skin, of course! Self-love pairs perfectly with feathered brows, flush cheeks, and a gorgeous, healthy glow. At Avari, we don't believe in a "standard" of beauty. We know that inside and out, beauty is incredibly diverse, and we celebrate it in every form! Put simply: When you feel good about who you are, you bring that with you wherever you go — and that is true "Main Character Energy."