As an entrepreneur, I realized early on that the journey to success is often winding—and filled with learning curves. When I launched my lash business, my goal was unwavering: to make a meaningful impact on the world around me. More than anything, my mission was to enhance the lives of those I served through my work. But who was my clientele base? And how would I reach them? Attracting your dream clients truly starts with understanding them at a core level — their desires, their lifestyle, and the unique ways in which your services can enhance their lives. For me, it was important to draw in clients who not only valued my work but also shared my vision for impactful beauty practices—and so Avari was born, and with it, our brand mission to invoke the energy of beauty as an act of self-expression.
In this blog post, I am excited to share the lessons and insights gained from many years as a lash artist and business owner. I'll dive into the importance of creating a brand that speaks directly to your ideal client's values and the art of fine-tuning your offerings to meet their needs. I'll also touch on how to build a client-centric business model that prioritizes experience over transactions, fostering a community around your brand that is as passionate about beauty as a form of self-care as we are. Keep reading to learn more.
Step 1: Define Your Dream Client
Time has taught me the invaluable lesson of niche mastery. By delineating your ideal client's needs and expectations, you tailor your services and marketing strategies to address the clientele you aim to attract. Firstly, you should create a detailed client persona that resonates with your business ethos, including who they are and what you can offer them. Before you change up your approach or offer a new service, consider how these changes align with the desires of your persona. This focus ensures that your offerings resonate with and appeal to those you most want to serve, paving the way for a business that not only survives but thrives.
Step 2: Craft Your Visual Identity
An appealing brand name, logo, and style guide are essential for your lash business. They should encapsulate the essence of your services and appeal to the type of client you want to attract. This consistency is key to building trust and recognition with your clientele, ensuring that no matter where they encounter your brand, they are met with the same standard of excellence and attention to detail that you put into your lash services.
Step 3: Clarify Your Offerings
Set clear service descriptions and pricing structures. Pricing should be straightforward, reflecting the value of your work while also considering the market standard and the unique aspects of your service that justify your rates. This operational transparency not only helps to manage client expectations but also positions you as a professional who values both their craft and their customer's satisfaction.
Additionally, committing to high-quality products is crucial to providing a top-tier service for your clients. In response to the growing concern over the environmental toll of non-recyclable lash extensions, we developed our line of sustainable lash extensions. This initiative was born from a desire to offer our clients products that not only meet their standards for luxury and performance but also align with our commitment to environmental responsibility. By choosing to create and use eco-conscious lash products, we provide services that our clients can value ethically and aesthetically, while maintaining a clear conscience about our ecological footprint.
Step 4: Become a Thought Leader
Involvement in industry conversations, whether it's through comments on forums, social media engagement, or attending and speaking at events, can help position you as a thought leader in your niche. By staying abreast of trends and contributing to the dialogue, you ensure your brand remains relevant and engaged with the interests of your audience. Providing value to your industry will elevate your brand, foster trust and respect for your knowledge and skills, and ultimately attract clients who are seeking the high-quality, informed lash experience you provide.
Step 5: Leverage Referrals & Repeat customers
For lash artists, repeat customers are the lifeblood of a thriving business. Establishing a base of loyal customers who return for fills and new sets is far more cost-effective than the constant churn of finding new clients. Moreover, repeat customers often become your most potent marketing tool, referring friends and family through word-of-mouth recommendations, which carries more weight than any advertisement. Building relationships with these clients through impeccable service, consistent quality, and personal engagement ensures a steady stream of business and creates a network of walking, talking billboards for your work. In nurturing these client relationships, you're not only securing your current income but also investing in the growth and longevity of your business.
If you're currently looking to elevate your business, we have the perfect opportunity! Our newly renovated Salon Suites are now available for rent, and they have everything you need to scale your services! Plus, for a limited time only, pay your deposit NOW and enjoy 50% OFF your first month’s rent!
🔑 Suite Details:
- 210 sq ft Large Suite- $349/week ➡️ 6 Month Special: ONLY $323/week!
- 240 sq ft Double Suite- $425/week ➡️ 6 Month Special: JUST $399/week! Bigger space and less cost vs the big competitors! Great to share with another renter!
Our suites include;
- Large and spacious rooms (bigger than popular salon suites advertised and less $!)
- Includes utilities
- Stay connected with High-Speed WiFi
- Located near the intersection of 35E and Hwy 96
- Next to a lake with a walking trail
- Quiet, private & peaceful
- Private entry
- In-room water access and hand sinks for seamless services
- Spacious break-room
- Dedicated restroom for tenants and their guests
- Hassle-free on-street parking
- No long-term commitment with month-to-month flexibility
Contact us at: firstname.lastname@example.org to learn more and schedule your private tour!